Top Story

e4m_logo.png

Home >> People Movement >> Article

Archana Vyas quits Mindshare, going to Reckitt Benckiser

11-June-2004
Font Size   16
Archana Vyas quits Mindshare, going to Reckitt Benckiser

Archana Vyas, planning director at Mindshare, Delhi, is moving to Reckitt Benckiser India as its media manager. At Mindshare she was looking after the media duties of cola major Pepsi.

Vyas, when contacted by exchange4media, was initially reluctant to speak. After some prodding she said, “It is a sheer professional move. I have been handling media duties of FMCG companies for the past seven years and was looking for a major role in an FMCG media division.”

Vyas replaces Amita Karwal, who has quit as media manager at Reckitt Benckiser. She will be responsible for media related duties of Reckitt Benckiser in India, Bangladesh and Sri Lanka.

Vyas has seven years of experience in media buying and planning. Prior to Mindshare, she has worked with OMS, Universal McCann and Lodestar.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients