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Amit Varma joins aMap as CEO

22-February-2008
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Amit Varma joins aMap as CEO

Amit Varma has been roped in as CEO of Audience Measurement & Analytics Ltd (aMap). Raviratan Arora, Founder & Managing Director, aMAP has confirmed his appointment. Varma moves from Reliance Industries Ltd, where he was Country Lead-US, International Business.

Amit Varma has joined Audience Measurement & Analytics Limited (aMap) as Chief Executive Officer. Raviratan Arora, Founder & Managing Director, Audience Measurement & Analytics Limited has confirmed this development. Varma, who has worked for over 13 years with Hindustan Uniliver, is joining aMap from Reliance Industries Limited, where he was working as Country Lead-US, International Business.

Commenting on Varma’s appointment, Arora said, “I am pleased to announce Amit Varma’s appointment at aMap as Chief Executive Officer. I am sure that with his rich experience, he would be able to add great value to the organisation.”

Varma completed his B.Tech degree from IIT Delhi in 1983, and after that in 1989, he did his MBA from IIM, Ahmedabad. Post his MBA, Varma spent over 13 years with Hindustan Lever Ltd (now renamed Hindustan Unilever), where he rose to become Group Manager, Corporate Planning & Research.

At HLL, Varma was part of the company’s Corporate Strategy Group, which is responsible for providing to the Board and profit center heads a rigorous, quantifiable strategic perspective in relation to markets, competitors and emerging opportunities.

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