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.jpg "JWT Mumbai and AMFI deliver another ‘Mutual Funds Sahi Hai’ campaign")
JWT Mumbai and AMFI deliver another ‘Mutual Funds Sahi Hai’ campaign
.jpg "More cooling this summer with Blue Star")
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Alka Saxena made advisor to Laxmi Goel, no decision on new Zee News Editor
Zee News Editor Alka Saxena has been made the advisor to Laxmi Narain Goel, Director, Zee News Group. Confirming this to exchange4media, Goel said that no decision had been taken as to who her successor would be. Alka Saxena, who has long been associated with Zee News, has been suffering a throat ailment and has been advised for a voice-rest.
Saxena will no longer be involved with the day-to-day operations of the news channel. She will continue to however contribute on strategic issues. Says Saxena, “Owing to my health, I have been advised to go on a voice rest. This will hamper my day-to-day execution responsibilities at Zee News. I will however continue to be associate in my capacity as advisor to Mr Goel.”
Commenting on Saxena’s new role, Goel said, “It is important to have an advisor in the company.”
Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale
Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity
Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.
.jpg "Pepperfry to launch new campaign and scale up content marketing")
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Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams
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.jpg "L for Love campaign receives positive response from LGBTQ community")
Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular