Top Story

e4m_logo.png

Home >> People Movement >> Article

‘Chax’ appointed National Creative Director at Draftfcb Ulka

28-June-2008
Font Size   16
‘Chax’ appointed National Creative Director at Draftfcb Ulka

Draftfcb Ulka has brought on board KS Chakravarthy, popularly known as ‘Chax’, as its National Creative Director. As NCD, Chax would serve the primary purpose of building brands and client businesses. Prior to this, he was with Rediffusion DY&R as NCD.

For Chax it will be a home coming of sorts, since it was in the erstwhile Ulka Advertising that he had made the transition from the young firebrand working in the agency’s Nirmal office (which is where he will now be based) to the agency’s Creative Director, South – his first leadership stint.

Chax, who has over two decades of experience in advertising, has worked on some of the most memorable campaigns the country has seen for a range of clients, including Airtel, Tata Sky, DNA, Bajaj, Thums Up, Coca-Cola and P&G, among others.

An electrical and electronics engineer who decided to pursue a career in the creative field, Chax has led large creative teams as NCD at Rediffusion DY&R and before that at Leo Burnett.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular