The Dentsu India Group announced today the appointment of Titus Upputuru as Executive Creative Director, Dentsu Marcom. In his new role, Titus will lead the Agency’s creative efforts on Honda (cars and bikes), Sharp and new businesses. Based out of Delhi, Titus will report in to Hiroshi Omata, Chief Operating Officer, Dentsu Marcom.
With this assignment Titus returns to Dentsu. Previously, he was Executive Creative Director at Saatchi & Saatchi where he worked on brands such as Harley Davidson and Ranbaxy.
Omata said, “I am personally and professionally delighted to have Titus back as part of Dentsu Marcom. Given the depth and width of his brand building experience, we see him as an indispensible component in our game plan of bringing ‘The Dentsu Way’ to India. Having him on board our new journey as the Dentsu India Group is an exciting prospect and I see us working wonders together!”
On joining Dentsu, Titus said, “Primarily, I am happy about joining Dentsu. I am at complete peace that my God is going with me. I like Dentsu's sincerity, passion and humility. The headquarters at Shiodome, Tokyo created quite an impression on my mind when I visited it in my earlier stint. I had enjoyed working on Honda and the visit to the museum of Soichiro Honda was amazing. My talks with the lead team at Dentsu Marcom have been wonderful and we are looking ahead at the future.”
Starting with Madhyam DMB&B (now, Publicis India) as Copy Trainee, Titus in his 15-year career has worked with Trikaya Grey (now Grey Worldwide), TBWA Anthem (now TBWA India), Delhi based Ushak Kaal and Ogilvy & Mather India. His brand expertise includes campaigns for Afghan Telecom, the Hutch Delhi Marathon, Sprite (Seedhi Baat No Bakwaas), Kinley (Boond Boond Mein Vishwas), Kentucky Fried Chicken (especially, Institute of Lickonomics), Fanta, Grasim Suitings, WWF and Dabur to name a few.
Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
Dhoni will build awareness about digital payments through a campaign that will aim to educate consumers about the convenience and safety of debit cards
Adidas and Hima Das will work together to inspire young athletes to create positive change through the power of sport