Mudra Max recently appointed Anwesh Bose as its Branch Head, North & East. Prior to this appointment, Bose was with the Dentsu India Group as Chief Growth Officer – Media.
Announcing the appointment, Manas Mishra, EVP & Country Head, Mudra Connext, said, “With Anwesh we have a seasoned media professional with experience in the Delhi market. His experience with the many national and international brands, the partnerships he has built with media and clients will all help us in further strengthening our operation in Delhi and Kolkata. We welcome him on board and wish him a long and successful inning.”
Commenting on his appointment, Bose said, “I am delighted to be a part of the Mudra family and excited with the prospects of Mudra Max. Mudra Max is now at a very exciting stage in its journey and I look forward to being part of it at such a momentous time.”
With rich experience in Media Planning & Buying, Bose comes from a very diverse background. He is been in the industry for over 13 years. He started his career in 1998 and in his most recent assignment, was with Dentsu for nearly six years. He has worked with brands like Yamaha, Honda, Suzlon, Canon, Grasim, Jaypee, Daikin, Raymond, Toyota, Panasonic, FedEx, and Thomas Cook, among others.
Bose had played a significant role in winning major businesses for Dentsu over the last few years. He also played a crucial role in setting up Dentsu Digital, one of the fastest growing digital agencies in India and was a part of the team that underwrote and realised the historic Rs 5 billion TV advertising inventory for the Champions Trophy Cricket (India) and World Cup Cricket (West Indies). He is a recipient of Academic Industry Interface Award from Amity University, 2006; Media Person of the Year (2006, 2007), Dentsu; was acknowledged as a ‘Future Leader’ by IMPACT Magazine, and a ‘NextGen Media Magnate’ by exchange4media.com.
Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India
The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers
The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more
Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more
This comes after the government has deemed Whatsappâ€™s reply to the first notice sent to the IT Ministry as unsatisfactory, according to reports.
Guest Column: From expecting the unexpected to the importance of team work, Sharma explains what PR professionals can learn from the football world cup
At the debut edition of D-CODE, 13 Industry champions will crack the code on the best performing digital campaigns