Home >> People-Movement >> Article

Changes at Rediffusion Group: Mahesh Chauhan quits, D Rajappa takes over; Dhunji Wadia heads to Everest

01-December-2010
Font Size   16
Changes at Rediffusion Group: Mahesh Chauhan quits, D Rajappa takes over; Dhunji Wadia heads to Everest

The year 2010 turned to be a hectic one for the Rediffusion Group. The big one was announced on November 30, 2010, when it became official that Mahesh Chauhan, Group CEO, Rediffusion, is quitting the agency. The market has been buzzing with rumours on this for the past three months. Sister agency Everest Brand Solution’s President D Rajappa has been moved to Rediffusion Y&R. It is still unclear whether Rajappa would be replacing Chauhan in his exact role, as Chauhan was also looking after other Rediffusion group businesses, including media agency TME.

Dhunji Wadia, who had quit JWT India in May 2010, is now going to head Everest Brand Solutions as President.

Earlier in the year, Rediffusion Y&R had lost Bharti Airtel and Colgate Palmolive to JWT India and Bates 141. In the following months, Diwan Arun Nanda’s team worked in proving that Rediffusion was not about only two clients. The agency won a number of businesses, the big one being the MTS win. The agency is said to be in the fray for at least two new business announcements. Destination next for Chauhan was not known at the time of filing the story, but as is known, Chauhan had moved to Bangalore a few months back, and is now settled there.

Prior to being Group CEO, a position given to Chauhan in August 2008, he was the President for Rediffusion Y&R from October 2006 to August 2008. He had joined the Rediffusion family in 2002 for the South operations and in 2004 he was made President of Everest Brand Solutions. Chauhan had begun his advertising career in Ogilvy & Mather, where he completed two separate stints – from 1992 to 1994 and then from 1998 to 2002.

D Rajappa has been at the helm of Everest Brand Solutions since 2006. Prior to this, he was CEO of Rediffusion DYR, Sri Lanka from 2003 to 2006. Rajappa has been in the advertising industry for the last 18 years. He began his career in 1988 with McCann Erickson and moved on to Interact Vision, before joining Rediffusion DY&R in 1994.

Wadia was appointed as Managing Partner of JWT Mumbai on January 1, 2008, prior to which he was in the agency’s Bangalore office. He has over 26 years’ experience in the advertising industry. Wadia had set up the Diamond Marketing Group in India for the Diamond Trading Company in 1995. In 1997, he took on the role of Regional Business Manager for Unilever Home and Personal Care division for Central Asia, North Africa and Middle East region (CAME region).

 

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

This comes after the government has deemed Whatsapp’s reply to the first notice sent to the IT Ministry as unsatisfactory, according to reports.

Guest Column: From expecting the unexpected to the importance of team work, Sharma explains what PR professionals can learn from the football world cup

At the debut edition of D-CODE, 13 Industry champions will crack the code on the best performing digital campaigns