Prior to his elevation, he was Senior Vice President — Cricket. He joined Star as VP & Head — Marketing & Brand Strategy where he led projects across Hotstar, entertainment, and sports.
Before joining Star, Shukla worked with Mondelez International as head-modern trade, CSD and away from (NCD) channel. He was associated with Mondelez for over 10 years.
He is an alumnus of XLRI, Jamshedpur and Vivekanand Education Society's Institute of Technology.
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