Anuradha Aggarwal joins Amazon Pay as Director, User Growth and CMO

In her previous stints, Aggarwal has worked with HUL, Marico, Mondelez International among others

e4m by exchange4media Staff
Published: May 6, 2022 1:45 PM  | 1 min read
Anuradha Aggarwal

Disney-Star’s Anuradha Aggarwal has joined Amazon as Director, User Growth and CMO. Aggarwal, the former head of the English, Infotainment and Kids cluster at Disney-Star India, updated her LinkedIn profile with her new role at the e-commerce platform.

As per details on her LinkedIn profile, Aggarwal left Disney-Star in December 2020 and had been working part-time as strategic business advisor to D2C startups till March 2022 and then joined Amazon Pay in April 2022. Before that, Aggarwal was the CMO at Marico from August 2015 to December 2018.

Aggarwal started her career with Hindustan Unilever (HUL) as Area Sales Manager in 1997. She joined Vodafone in 2010 as Senior Vice President - Brand Communications, Insights and Online. In 2014, she joined Mondelez International in 2014 as Marketing Director - biscuits, Asia Pacific.

 

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Legends League Cricket appoints Aditi Kaushik as Director Marketing

She has earlier worked with agencies, including Ogilvy TBWA and FCB Ulka

By exchange4media Staff | Jan 30, 2023 2:52 PM   |   2 min read

league

Legends League Cricket (LLC) has announced that the league has appointed Aditi Kaushik as Director Marketing. The appointment is in line with league’s vision to bring in best amongst the Legends sports event across globe. Legends League has announced its new season LLC Masters, which will be played in Qatar from February 27-March 8, 2023

Aditi has over 12 years of experience in brand marketing, planning and communication. She has executed 360 degree end to end campaigns for various product categories in telecom, mobile handsets, FMEG, beauty, makeup and food. She started her career from Ogilvy and worked in global ad agencies like TBWA and FCB Ulka. Aditi has worked on marquee campaign like ‘Ceiling Art’, which has changed the way people started considering fans in their homes.

Overall branding, marketing and communications for launch of water purifier and personal grooming as new product categories in Havells, were undertaken under Aditi’s supervision. Her last project was with Vega Industries in India and she was responsible branding for the complete range of both personal grooming and beauty care accessories category and their entire ATL and BTL campaign.

Aditi Kaushik, Director, Marketing, Legends League Cricket said, “Legends League Cricket is the most followed and loved senior cricket’s league in the world. With the followership of the league across 14 nations, the league is making an impact in term of creating huge opportunities for senior players, along with providing fans with the excitement to see their favourite cricket players in action. I am very excited to be on board and looking forward to working towards building a niche brand identity for LLC. The opportunity of creating a sports brand in India is truly amazing, and It will be an honour working with the incredible and seasoned team of professionals."

Raman Raheja, Co-Founder & CEO, Legends League Cricket said, “Good start is half the job done. 2 seasons behind us, We are placed well in the cricketing World. But we need to maintain our leadership positioning in the space. Thus we are setting our team to not just sustain the position but grow further. A cricket enthusiast and a marketing specialist, Aditi is a good asset to have on board. We welcome Aditi to the team and hope she will be able to deliver on the promise made to our fan base."

 

 

 

 

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B4U appoints Alok Shrivastava to lead digital team

In his last stint at Shemaroo, Shrivastava was handling PNL for digital video platforms 

By exchange4media Staff | Jan 30, 2023 2:22 PM   |   2 min read

b4u

B4U has appointed Alok Shrivastava to lead the digital team. He comes with 16 years of experience of working with companies like Idea Cellular, Tatasky, Saregama and Shemaroo with extensive experience in Digital Monetization. In his last stint at Shemaroo he was handling PNL for digital video platforms.  

“As Business head digital, my first focus area is to ensure effective monetization of all the existing digital assets across different platforms followed by venturing into different other content categories with a sharp focus on ROI. I also strongly believe that, well defined processes and business intelligence are the prerequisites for scaling up any business. Therefore, this would be another key focus area,” said Shrivastava. 

Mithilesh Champaneri who joins in as Chief People Officer and Head HR has 15 years of experience and most recently was with WPP. 

"Human Resources will be a strategic partner to attain Organizational excellence by developing and inspiring the true potential of Company’s Human Capita & providing opportunities for growth, wellbeing & enrichment. We at B4U will also thrive to be certified with Great Place to Work” said Mithilesh. 

COO Mandeep Singh said: “At B4U we are always excited to induct disruptive minds that help us drive relevant growth across levels and functions. As we pivot towards our next phase of growth in making B4U a stronger platform for our audiences, trade partners and internal cast members, I am thrilled to welcome Alok Srivastava who joins us as Head - Digital Monetization, Pawan Sharma who will be heading our Revenue function as Chief Revenue Officer and Mithilesh Champaneri who will be heading our Human Resource function as our Chief People Officer. Alok, Pawan and Mithilesh are tremendous professionals with rich domain expertise, strong leadership and people management skills. They will add significant value to our network in their respective roles that prepares the network in its next and robust growth phase. Wishing all of them great success at B4U.”

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Vikas Agarwal named Co-Founder and CBO of Credit Fair

Before joining Credit Fair, Agarwal founded an SME-focused NBFC, SSA Finserv in 2019 and served as MD & CEO

By exchange4media Staff | Jan 30, 2023 2:02 PM   |   2 min read

vikas agarwal

Credit Fair, a consumer lending fin-tech start-up, has appointed Vikas Agarwal as its Co-Founder and Chief Business Officer (CBO). In this new role, he will lead the Supply of Capital initiatives including partnerships with Co-lending and Independent Financial Advisors (IFAs).  In addition, he will also lead strategic alliances (fintech) and merchant relationship developments to accelerate the business growth for Credit Fair.  Vikas will be closely working with Aditya Damani, Founder and CEO, Credit Fair. 

Before joining Credit Fair, Vikas founded a SME-focused NBFC, SSA Finserv in 2019 and served as MD & CEO. He also founded Shree Krishna Corporate Advisors LLP in 2010, where he advised over 300 SMEs on raising debt worth over Rs. 500 crs. A chartered accountant from ICAI, Agarwal started his career in 2009 with Ernst & Young (EY), India. 

Vikas brings to the table over a decade of experience in the financial services sector, especially in business development, debt raise, project finance, working capital finance and advisory to micro, small and medium enterprises (MSME). 

Welcoming Vikas, Aditya Damani, Founder and CEO, Credit Fair said, “Vikas is joining us at an exciting phase of our journey, as we are witnessing a huge demand uptick for credit both at the business and consumer levels. With a proven combination of strategic thinking and strong execution capacity, he will help Credit Fair continue to deliver value to its customers and all the key stakeholders. He will be responsible for driving the operational excellence of the company, thus helping in achieving our mission of enabling Fair Finance for Every Indian!” 

Commenting on his appointment, Vikas Agarwal, Cofounder and CBO, Credit Fair said, “I am excited to join Credit Fair and look forward to playing my role in effectively scaling up our credit delivery ecosystem across the country. I believe that the company is making a significant difference in the lives of individuals and small businesses by providing fair and accessible credit.  I look forward to working with the team to introduce new-age innovations in financing and capture emerging opportunities such as green financing.”

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Sreenivasan Jain moves on from NDTV

The senior journalist was associated with the network since 1995

By exchange4media Staff | Jan 28, 2023 11:29 AM   |   2 min read

sreenivasan jain

Senior journalist Sreenivasan Jain has announced his decision to move on from NDTV after close to three decades with the institution. The channel's Group Editor said that he will be stepping down through a Tweet earlier today: "Hi all. An amazing, nearly three-decade-long run at NDTV comes to an end today. The decision to resign wasn’t easy, but .. it is what it is. More later."

Jain has been working with NDTV since 1995. He anchors the weekly show Truth vs Hype on NDV 24x7. He was the network's Mumbai bureau chief from 2003-2008 and was briefly the Managing Editor of NDTV's business channel Profit. He has also authored op-ed columns for the Business Standard. He has not announced what his next career move will be.

Jain's tweet was followed by reactions by industry peers:

Jain's exit comes close on the heels of NDTV's acquisition by the Adani Group. Back in November 2022, Ravish Kumar, Senior Executive Editor of NDTV India, also stepped down. NDTV Founders Prannoy Roy and Radhika Roy have also divested most of their shares in NDTV to Gautam Adani's AMG Media Network, which is the single-largest shareholder in NDTV. 

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Škoda Auto India's Head of Marketing and Head of Sales resign

Top execs Tarun Jha and Ajay Raghuvanshi have reportedly stepped down

By exchange4media Staff | Jan 28, 2023 8:41 AM   |   1 min read

Tarun Jha and Ajay Raghuvanshi

Škoda Auto India's Head of Marketing Tarun Jha and Head of Sales (India) Ajay Raghuvanshi have reportedly moved on from the Czech auto company.

News reports say that Jha will be in office till February 17 and Raghuvanshi till March end of this year.

Reports also say that the company has communicated the news of the top executives' exits to its dealer partners.

Jha, who joined the company as DGM of Marketing, has been with Škoda since 2008. Raghuvanshi has previously worked for automakers like Nissan, Hyundai and Honda and joined the company in 2019.

This come at a time when Škoda has been seeing a series of top-level exits. The company reportedly posted its highest-ever sales in the calendar year 2022 and had also appointed a new brand director Petr Šolc. He took over from Zac Hollis who moved on to German carmaker Volkswagen.

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Radio Mirchi CEO Prashant Pandey moves on

He will be joining the venture capital space

By exchange4media Staff | Jan 27, 2023 5:10 PM   |   1 min read

Prashant pandey

CEO of Radio Mirchi Prashant Pandey has moved on. He will be joining the venture capital space, he shared.

Sharing the news, Pandey said, “And it’s a wrap! After 23 years, I’m leaving Mirchi….the most exciting brand and company in the World! I can’t thank my lovely team enough-and all who have worked here since the beginning. We’ve together created this awesomeness! I am eternally grateful to the visionary Vineet Jain and to my mentor and first boss Amba Preetham Parigi! Without them, none of this magic would have happened! I’m joining the venture capital space in a small way. I’m sure our paths will cross again.”

e4m had reported the development in October 2022. Then, ENIL had announced that Pandey will retire soon and Yatish Mehrishi will be joining the company back as the new CEO. Pandey will however continue as Managing Director.

“I would thank Prashant for his invaluable contributions to the company and building Brand Mirchi into a power brand over the last 22 years,” Vineet Jain Chairman of ENIL hasd said in a statement then.

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Haldiram's appoints Harshit Gupta as Deputy Manager – Digital Marketing

He joins from RepIndia

By exchange4media Staff | Jan 27, 2023 5:15 PM   |   2 min read

Harshit Gupta

Haldiram's recently appointed Harshit Gupta as Deputy Manager – Digital Marketing to further strengthen its digital team. Reporting directly to Divya Batra, Head of Marketing, Harshit will be in charge of digital activities and carving the larger brand story across digital.

Harshit comes with over 7 years of work experience in the advertising industry and previously worked with RepIndia, an independent digital agency from Delhi, as Account Director – Client Strategy. He was responsible for Digital Strategy planning, Content & Influencer Management, and Audience Outreach for award-winning campaigns for various brands. In his past work experience, he has worked with reputed brands like Sleepwell, Kajaria, Canon, Amazon MiniTV, and various others from different industries.
On joining Haldiram’s, Harshit commented, “I am excited to join the brand. I am glad to bring a fresh digital perspective to the heritage brand. In my new role, I look forward to moving the needle by creating data-driven and insightful strategies that will help us drive sales and consumer engagement.”

Regarding Harshit’s appointment, Divya Batra, Head of Marketing at Haldiram’s, said, “We are delighted to welcome Harshit to Haldiram’s family. The company focuses on expanding its digital footprint in India and has appointed Harshit to do the same. He has diverse experience in leading Digital Strategy with consumer trends & insights and has rich experience in digital activations and audience outreach programs. We are confident that his expertise in Digital Innovation and vast knowledge of brand building through content & influencer management will help us to take Haldiram’s to newer heights and reach newer audiences.”

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