Top Story


Home >> Out-of-home >> Article

Uninor opts for Navia Asia as its OOH partner

Font Size   16
Uninor opts for Navia Asia as its OOH partner

Uninor, the brand name adopted by telecom company Unitech Wireless in India, has assigned its out of home (OOH) duties to Navia Asia. Senior sources close to development have confirmed the news and pegged the account size to be in the region of Rs 10 crore.

The brand will carry the philosophy of empowering customers by unleashing opportunities in their daily lives and by placing people – both customers and employees – first. The brand also unifies the global telecom expertise of the Telenor Group and the presence in and understanding of the Indian market of Unitech Ltd in a common brand identity.

Navia Asia won the account following a multi-agency pitch that also involved Primesite and OAP, among others.

ZenithOptimedia handles the media duties for Uninor, while Leo Burnett handles the creative duties.

Uninor is the brand name of the joint venture between one of India’s largest diversified real estate majors, Unitech Ltd and Norway-based world’s 6th largest mobile services provider Telenor Group. Unitech Wireless holds a pan-India UAS license to offer mobile telephony services in each of the 22 circles in India, and the company intends to roll out its services in select circles by the end of 2009.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by