Top Story


Home >> Out-of-home >> Article

Tourism Corporation of Gujarat scouts for advertising partners

Font Size   16
Tourism Corporation of Gujarat scouts for advertising partners

The Tourism Corporation of Gujarat Ltd (TCGL), an undertaking of the Government of Gujarat, has invited tenders for display rights on advertisements. TCGL undertakes various commercial and promotional activities and plays the role of a catalyst to promote and develop Gujarat tourism within and outside the state.

In order to use train media as a promotional tool to attract high and upper income group tourists from all regions, TCGL has invited applications under the ‘two-packet’ system from accredited canvassers of the Indian Railways for outdoor publicity and promotions of destinations, events and festivals.

The proposed trains include those of Delhi suburban, Mumbai western suburban, Rajdhani Expresses, Shatabdi Expresses, Janshatabdi Expresses and day time superfast expresses connected to Gujarat. Additionally, media space available in trams in Kolkata has also been included as a probable media vehicle for advertising and promotions.

To be eligible for the contract, the agencies should have valid sole display rights from the railway authorities for display of advertisements on interiors and outside panels of superfast trains, express mail trains, Rajdhani, Shatabdi, Janshatabdi, suburban local trains in metro cities like Mumbai, Delhi, Chennai and Kolkata. The interested agencies will be required to submit certified copies of display rights orders issued by railway authorities.

The agencies having their own registered office in Gujarat will be preferred for the award of the contract. The applicants will be required to furnish their turnover details during last financial year along with the bid.

The tender fee is Rs 1,000 and the earnest money deposit (EMD) for this tender is Rs 100,000. Interested agencies will be required to deposit the tender fee and EMD through demand drafts favouring Tourism Corporation of Gujarat Limited, payable at Gandhinagar, along with the technical bid.

The applications with supporting documents can be sent to Tourism Corporation of Gujarat Limited, Block No. 16, 4th floor, Udyog Bhavan, Sector-11, Gandhinagar – 382011, latest by July 30, 2010.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.