Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Times OOH wins ad rights inside 16 DMRC stations on Central Secretariat-Badarpur line

08-September-2010
Font Size   16
Times OOH wins ad rights inside 16 DMRC stations on Central Secretariat-Badarpur line

Times OOH has won the bid for exclusive ad rights inside 16 stations on the Delhi Metro Rail Corporation (DMRC) Central Secretariat-Badarpur line. These include 12 elevated stations and four underground stations.

Times OOH will have ad rights on the 36,418 sq. ft space across the 16 stations for a period of five years. The key stations in this stretch are Central Secretariat, Khan Market, Jawahar Lal Nehru Stadium, Lajpat Nagar, Mool Chand, Nehru Place, East of Kailash, Mohan Estate, Jasola and Badarpur. The premium value of these media properties stems from the fact that this line passes through posh residential colonies and busy commercial centres in south Delhi.

Commenting on the win, Sunder Hemrajani, Managing Director, Times OOH, said, “We are really happy about this win on the premium DMRC line, both from the short term and long term perspective. These stations would command high premium value in the run-up to the Commonwealth Games in Delhi. The line falls near the Jawahar Lal Nehru Stadium, which will be the centre point of the Games. In the longer term, too, media properties inside these stations will continue to command premium value by virtue of their proximity to the posh areas.”

Tags Delhi Metro Times OOH

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular