Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Times OOH seeks to make the most of the ‘austerity drive’

23-September-2009
Font Size   16
Times OOH seeks to make the most of the ‘austerity drive’

The Government’s austerity drive is seeing a lot of VIPs taking to travelling by the country’s airlines instead of using private jets. In a bid to make the most of this austerity drive, Times OOH has conceptualised a campaign around it, which is currently running in Delhi and Mumbai airports. The campaign will continue for the next 15 days.

Speaking on the campaign, Sunder Hemrajani, Managing Director, Times OOH, said, “The concept behind the campaign is that there is lot of buzz around this austerity drive. In this new environment, a lot of VIPs, who used to earlier travel by private jets, are now travelling by normal airlines. The basic message behind the campaign is that because of this austerity drive, advertising is getting exposure to all VIPs.”

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.

J Suresh, Managing Director and Chief Executive Officer, Arvind Lifestyle Brands Limited. chatted with exchange4media on the launch of the brand's private label ‘Arvind – Ready to Wear,' its business...

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively