Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Times OOH acquires ad space in Delhi Metro

13-September-2005
Font Size   16
Times OOH acquires ad space in Delhi Metro

With hoardings being banned in Delhi, vehicles for out-of-home (OOH) communication in the National Capital are limited. However, the Delhi Metro’s advent has brought much cheer to advertisers, apart from the commuters of course. In a recent development, Times OOH has won ad space for the Connaught Place zone following a bidding that took place a fortnight ago.

Times OOH, the out-of-home division of the Times Group, was formally established in August 2005 under the leadership of Farid Kureshi. The bidding process for the Connaught Place zone, which covers South and West Delhi, began a fortnight back.

In the current state of affairs, outdoor vehicles in Delhi are limited to bus shelters and public utility areas. Brands largely prefer not to associate with public utilities, which leaves only bus shelters.

The advent of Delhi Metro provides an additional outdoor means to reach the Delhi target. “More importantly, the affluent one,” offered Kureshi, adding “South and West Delhi are the premium areas and give access to the SEC AB, high-profiled TG. In that sense, we see this property as an apt vehicle for upmarket brands.”

Delhi Metro has been operational in East Delhi for a year now, and the ad space there is divided between Clear Channel and TDI International, who hold a leading position in airport advertising in India currently.

With the Connaught Place zone, Times OOH has acquired access to six stations. Kureshi further said that the zone at an average brought six million commuters everyday. “And the minimum waiting time is 6.6 minutes. Also, since we are speaking of walking traffic and all communication being at eye level, unlike the case of hoardings, the opportunity to see (OTS) is much higher.”

The target group in this zone comprises officegoers and shoppers, in addition to tourists.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.