Top Story


Home >> Out-of-home >> Article

Taking auto advertising to a new scale: JKJS

Font Size   16
Taking auto advertising to a new scale: JKJS

Jatin Kapoor & Joban Sawhney (JKJS) have taken auto-rickshaws, as an out of home medium of advertising, very seriously. The Delhi-headquartered outdoor agency, which was set up in June 2009 by friends Jatin Kapoor and Joban Sawhney, has aggressively been pushing its ‘Ad it on Auto’ services.

Speaking further on the company, Jatin Kapoor, Director, JKJS, said, “Our creative minds explore the in and out of an auto to deliver innovative ways for publicising your brand. We only use best possible material on our autos – that are wear and tear-proof. The reason we started this company was that the MCD had allowed advertising on autos this year. We are en-cashing this opportunity, and the response has been good so far.”

Kapoor explained that the company had begun work with a few autos in Delhi roads five days back. He said that the move to other cities would be decided on the basis of the response in Delhi.

Joban Sawhney, Director, JKJS added, “A variety of creative options are delivered without hampering or changing the structure and making of the autos. Our autos are new and in good shape and condition.”

JKJS motto is ‘You connect with us – Your brand connects with the world’. The company provides with “innovative” ways for branding on auto rickshaws.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds