Top Story

e4m_logo.png

Home >> Out-of-home >> Article

StarSight roped in to handle outdoors for MakeMyTrip.com

30-November-2005
Font Size   16
StarSight roped in to handle outdoors for MakeMyTrip.com

StarSight, an affiliate of Starcom, has been roped in to handle the outdoor business of travel website MakeMyTrip.com. The website is doing some outdoor campaigns around the domestic airport in Delhi, for which they wanted to focus on the lowest airfare guarantee logo, designed by Leo Burnett. This logo has gone in all their earlier outdoor communication as well.

Ankur Rastogi, Outdoor Business Director, StarSight, said, “We understood the client’s desire of promoting the “lowest airfare guarantee” and worked out an all new punchline that complimented an innovation executed on a billboard. This innovation by StarSight was very well received by the client as they felt it created a buzz about MakeMyTrip.com’s USP.”

He further said that MakeMyTrip.com had a standard creative, which went across all mediums. “We did a few outdoors for them in Bangalore and Mumbai. The message we wanted to register on people’s minds was that in order to get the lowest airfares logon to MakeMyTrip.com,” Rastogi added.

“We are going to take this outdoors campaign to other cities as well. In Delhi, we have put up hoardings in a few bus shelters, at the DND Highway and in Gurgaon. We are using huge hoardings, billboards, mobile vans, etc, as mediums to drive home the message. The outdoor medium has the flexibility and the tenure is longer compared to other mediums,” Rastogi pointed out.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)