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Posterscope India completes first year in India by conducting 350th campaign

22-September-2009
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Posterscope India completes first year in India by conducting 350th campaign

Posterscope India, part of Aegis Plc, the world’s largest independent media services company, is celebrating the completion of its first year in India by conducting its 350th OOH campaign for its client Titan.

In a hugely busy year, Posterscope India was able to add 38 clients like Future Group, UB Group, Mont Blanc, Essar, World Gold Council, Shopper’s Stop, Tanishq, Philips, Amul, Rayban, Godrej Interio, Google, Go Air, Tourism Australia, Blue Star, Lee Cooper, Ginger, Adidas, ING Vysya, Big Bazaar, Levi’s, etc., despite the slowdown in the market. Geographically, Posterscope India today has presence in 12 cities and has a team of OOH professionals in India exceeding 65 members.

“We are extremely proud of the phenomenal success that Posterscope India has achieved within a year and what Haresh Nayak and his team have done in this market is nothing short of a miracle. Not only have they put together a team of the best OOH professionals, they have also brought in and localised the world famous Prism suite of tools that Posterscope Worldwide is well known for. They are truly helping professionalise an otherwise disorganised market. My heartiest congratulations to them,” said Ashish Bhasin, Chairman - India & CEO South East Asia, Aegis Media.

“Posterscope India has already conducted campaigns in more than 500 cities and towns. Today, Posterscope India is the only agency with Prism tools and we are rolling out more of the suite as time progresses. We aim to have offices in 32 cities and have a team of 100-plus professionals before our second birthday. It has been a delightful year for us,” said Haresh Nayak, Country Head, Posterscope India.

Some of the proprietary tools customised for India include Prism Plan, Prism Screen, Prism Share, Prism Score, Prism Creative, Prism Map, Prism Monitor and Prism Mac.

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