Top Story


Home >> Out-of-home >> Article

Percept Out of Home executes Lifestyle campaign in Mumbai, Pune, Ahmedabad

Font Size   16
Percept Out of Home executes Lifestyle campaign in Mumbai, Pune, Ahmedabad

Percept Out of Home, a division of Percept Ltd, has executed an OOH campaign for Lifestyle, part of the Dubai-based Landmark Group. Carried out in Mumbai, Pune and Ahmedabad, the innovative campaign has used Meru Cabs in Mumbai, besides billboards, bus shelters, mobile vans, and bus back panels.

Sanjay Pareek, President, Percept Out of Home, said, “The brief we got from Lifestyle was to announce the sale that they were coming out with. The idea was to drive traffic to the stores.”

He further said, “The campaign was launched on July 27 and will continue till August 30. Mostly billboards were used in the catchments areas. We also used Meru Cabs in Mumbai for greater visibility as these cabs prove to be good means of mobile advertisement. Besides these, billboards, bus shelters, mobile vans, AC buses and bus back panels were also used to create hype about Lifestyle’s latest offers.”

In Mumbai, a convoy of 15 Meru Cabs featuring the Lifestyle campaign on the cab bodies traveled from Inorbit Mall (Malad) to R City Mall (Ghatkopar) via Oberoi Mall.

Pareek added, “We have also put up five hoardings and used bus shelters in Pune and Ahmedabad.”

Lifestyle International (P) Ltd is part of the Landmark Group, a Dubai-based retail chain. Positioned as a trendy, youthful and vibrant brand that offers customers a wide variety of value for money merchandise, Lifestyle India began operations in 1999 with its first store in Chennai. Today, there are 15 Lifestyle stores and eight Home Centre stores across Ahmedabad, Bangalore, Chennai, Hyderabad, Jaipur, Mumbai, Pune, Delhi, Noida and Gurgaon.


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)