Top Story


Home >> Out-of-home >> Article

Percept Out of Home activates 'Kellogg's Heart to Heart Oats'

Font Size   16
Percept Out of Home activates 'Kellogg's Heart to Heart Oats'

Kellogg India Pvt Ltd has roped in Percept Out Of Home to handle the activation programme of Kellogg’s Heart to Heart Oats, a newly launched product in the ready to cook category. The activity, kickstarted in the month of August in Mumbai, Chennai, Bangalore and Hyderabad, will continue in the next phase as an on-going process on weekends. The activities were conducted in five outlets in each city, including big retailers like Total, Tesco, Hyper City and Big Bazaar.

The activation was conducted in retail with an objective of creating awareness about the newly launched product, to induce trials and encourage sales. Percept Out Of Home conceptualised an in-store wet sampling activation programme, which included the process of cooking oats in the store and sample it amongst consumers with the help of an electric induction stove. This was followed by free BP check-ups with digital BP machines and an interactive session through an interesting Cholesterol IQ Quiz.

Commenting on this, Sanjay Pareek, President, Percept Out of Home, said, “Modern retail is seeing lots of activity by brands and has become an important consumer engagement platform, and the Percept Out of Home retail team is poised to exploit this opportunity through brand engagements like Kellogg. This is the first time that we have been able to do a ‘wet sampling’ in modern retail.”


Tags Percept Out of Home

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular