Top Story


Home >> Out-of-home >> Article

Percept OOH lights the ‘Chirag’ for RP Techvision

Font Size   16
Percept OOH lights the ‘Chirag’ for RP Techvision

RP Techvision India Pvt Ltd has appointed Percept Out-of-Home once again to execute an outdoor campaign for their computer brand, Chirag. The campaign, which had commenced in Kolkata in May 2010, was successfully rolled out till August.

Commenting on the campaign, Sanjay Pareek, President, Percept Out-of-Home, said, “We are happy to be associated once again with RP Techvision Group. The brief was to locate landmark sites with larger-than-life effects across Kolkata within specified budgets. Percept OOH accomplished this objective successfully and created a strong impact on Chirag’s target audience. We have once again used innovation at all the landmark sites by placing the product cut-outs and on pedestals to stand out from the surrounding ad clutter and enhance brand recall for Chirag.”

It may be recalled that Percept OOH had bagged this account in 2009 and was responsible for promoting their latest range of desktops and laptops across West, North and South India through impressive outdoor and retail campaigns. Following the success of the outdoor campaign, Percept OOH was once again entrusted with handling the latest campaign for Chirag.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by