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OOH Media in strategic tie-up with Blue Foods restaurants chain

08-November-2008
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OOH Media in strategic tie-up with Blue Foods restaurants chain

Out-of-Home Media (India) Pvt Ltd has announced a strategic tie-up with Blue Foods, one of the largest integrated multi-cuisine lifestyle restaurants chains in India, to expand its screen network. OOH Media has installed over 100 screens across various Blue Foods network pan India. These include locations like Bombay Blue, Noodle Bar, Gelato, Spaghetti Kitchen, Copper Chimney, Penne, Café Brio, Yatra, Cream Centre, Blue Sea Banquets etc. These locations see a total footfall of over 1 million customers daily.

Commenting on the tie-up with Blue Foods, Niloufer Dundh, Chief Sales Officer, OOH Media, said “We are proud to be associated with Blue Foods. Very recently we had commissioned OOH Metrics in association with the Nielsen Company, wherein the research highlighted the frequency of restaurants visits across the country, in which Mumbai topped the list with eight visits every month followed by Chennai at five visits, and Delhi NCR, Bangalore and Pune at par with four visits, respectively, every month. This very clearly highlights the importance of the restaurant cluster in the OOH space. Our restaurants cater to SEC A audience, with an average band of 24-34 years. With the addition of Blue Foods chain of restaurants, our restaurant network will be further strengthened to 560-plus screens.”

Dina Mukherjee, Head - Marketing and Communication, Blue Foods, said, “We have a reliable and efficient ally in OOH Media, who are pioneers in this space. The association was a result of exploring options in making the static screens as an interactive media in our restaurants to provide entertainment to our customers. OOH Media suggested a viable solution that was entertaining for our customers and at the same time mutually beneficial for both companies. We are confident that OOH Media’s deployment, management experience and quality of service will ensure that adding screens will be a huge attraction for our customers.”

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