Top Story


Home >> Out-of-home >> Article

Navia gets the OOH mandate for TTML GSM launch in Mumbai; ac size Rs 15 cr

Font Size   16
Navia gets the OOH mandate for TTML GSM launch in Mumbai; ac size Rs 15 cr

Navia Asia, the OOH specialist unit affiliated to the Publicis Group, has bagged the entire mandate to handle the Out of Home (OOH) duties of Tata Teleservices (Maharashtra) Limited (TTML) GSM launch in Mumbai.

The size of the business is said to be close to Rs 15 crore. The pitch for the business saw as many as 10 players vying for the spot. In the final round, three agencies were short listed including Navia Asia.

The agency will begin its work by August 1 this year. DraftFCB Ulka has been handling the creative mandate of the business.

When exchange4media contacted Vikas Nowal, Regional Head (West), Navia Asia, he refused to comment upon the same.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube

FMCG brands Reckitt Benckiser and Hindustan Lever continue to lead BARC's Top 10 Advertiser