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Nat Geo goes ‘Mega’ with outdoor initiative

15-February-2012
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Nat Geo goes ‘Mega’ with outdoor initiative

National Geographic Channel’s outdoor campaign for programming line-up, ‘Mega February’, uses 3D hoardings at key locations like Bandra flyover in Mumbai, Ashram flyover and Modi Mill flyover in Delhi. From hoardings of massive sized bricks, trowels, nuts and screws that bring to life mega constructions, the campaign brings alive the expression ‘size does matter’ and that if it’s mega, it’s on National Geographic Channel.

The outdoor campaign executed by Mindshare is one of the many interesting campaigns that the channel has lines up to create a buzz among viewers. Besides outdoor, the channel’s theme for February is being extensively promoted though on-air promos and social media platforms like Facebook and Twitter. There is also a mega contest for viewers, wherein winners will get weekly prizes and there will be one overall grand prize winner. The digital campaign is being handled by the marketing team internally.

Speaking about the initiative and the new series, Debarpita Banerjee, Vice-President – Marketing, NGC Network India & Fox International Channels, said, “‘Mega February’ brings to our viewers the epic wonders of our world, so for the outdoor campaign we decided to appreciate these mega marvels and the basic tools used to create them. At National Geographic Channel, we bring programmes that stimulate young India’s love for all that is larger than life and also ensure that our marketing initiatives are equally innovative to fuel curiosity for the same. The marketing spends is focused mainly on outdoor as an impact medium and TV as a reach medium.”

All through ‘Mega February’, Nat Geo will bring to its viewers all things of colossal magnitude. ‘Mega Marvel’, the special line-up of programming between 9.30 pm and 11.30 pm will showcase animals, structures and wonders of mammoth proportions with series like ‘How Big Can it Get’ introducing viewers to extraordinarily large and deadly animals of our planet; ‘Outback Wrangler’ with famed animal expert Matt Wright, brand new episodes of ‘Mega Factories’ and ‘Big Bigger Biggest’, taking viewers on a quest to explore some of biggest man-made structures on earth.

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