Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Mudra’s OOH division Primesite receives ISO 9001:2000 certification

21-January-2006
Font Size   16
Mudra’s OOH division Primesite receives ISO 9001:2000 certification

Mudra’s out-of-home division Primesite has received the ISO 9001:2000 certification, the first Indian OOH agency to get this certification. Oslo, Norway headquartered independent foundation Det Norske Veritas (DNV) has awarded the ISO certification to Primesite for its excellence in design, process flow management and business development in the field of visual merchandising, retail design/execution and strategic visual communication for special environments.

Primesite completed the certification process in 10 months, passing several on-site inspections and demonstrating that its documented processes and its India operations fully complied with the stringent ISO standards.

Commenting on receiving the ISO certification, Mudra Marketing Services CEO, R Lakshminarayanan, said, “We believe in providing the best to our clients by implementing an effective quality management system that will make us better focused in meeting our customers’ requirements. This certification means that our customers are assured of our commitment to the highest standards of operations. It’s indeed a huge achievement for Primesite.”

Primesite President, Indrajit Sen, added, “We are the first Indian company to be certified for visual merchandising, retail design and execution and strategic visual communication. Our customers, employees and partners will benefit as a result of this certification that validates the industry’s most exacting requirements for quality procedures. By means of achieving this certification, we have underscored our commitment to distinction in our industry, as well as every aspect of our business.”

“This certification means participation and a major commitment from Primesite employees. With a national network of teams and customers around the country, these unambiguous and concise procedures will guide us in conducting business more efficiently and partner with our customer's initiatives,” said Primesite, General Manager, Kaushik Chakravorty, who was also the management representative for the OOH agency’s ISO implementation endeavour.

In its evaluation, DNV acknowledged that Primesite had achieved standards of excellence in the areas of business development, designing, vendor management, operations and maintenance, customer focus, leadership, people involvement, process excellence and continuous process improvement.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients