Top Story

e4m_logo.png

Home >> Out-of-home >> Article

MRUC & Hansa set to release Indian Outdoor Survey 2009 for Mumbai on Jun 15

15-June-2009
Font Size   16
MRUC & Hansa set to release Indian Outdoor Survey 2009 for Mumbai on Jun 15

Following an effort that has spanned five years, Media Research Users’ Council (MRUC) and Hansa Research are all set to release the Indian Outdoor Survey (IOS) 2009 for Mumbai on June 15, 2009. The Patron Sponsors, who provided the initial funding for the project, include Laqshya, Outdoor Advertising Professionals, Ogilvy and Reliance ADAG.

The IOS Technical Committee comprises Roda Mehta – Former Technical Chairperson, MRUC; Sandip Tarkas, Future Media – Ex Vice Chairman; Shripad Kulkarni, Allied Media – Current Vice Chairman; Nabendu Bhattacharyya, Ogilvy Action; Vani Dixit, Laqshya Media; Arminio Rebeiro, Platinum; Abhijit Sengupta, OAP; Hemanth Shah, Times OOH and Swati Suvarna, Big Street.

The MRUC believes that the IOS would help “unlock the potential of outdoor”. An official communiqué from MRUC stated, “The contemporary view of the outdoor medium from a media planner’s perspective has evolved over time. In an age of ever-increasing specialisation, with media focusing on smaller slices of the population, outdoor advertising remains the champion of the generic and the all-inclusive... The IOS is the first syndicated study in India on outdoor media that will resolve some of the key concerns of advertisers, their agencies and the sellers of outdoor media.”

The MRUC and Hansa Research have planned the IOS as a complete media planning & buying tool for the outdoor media. The statement also said, “IOS appraises outdoor sites with respect to their ‘visibility’ quality. It goes beyond measurement of ‘visibility’ and provides ‘reach’ for the selected sites as part of a campaign. It allows to plan campaigns targeted to reach select ‘audiences’ at defined levels of exposure.”

On the IOS Database capabilities, the communiqué said, “ Site database for planning and buying of hoardings, bus shelters and kiosks; estimate of count of traffic by five different modes by stretch and estimate of the travelling population and pedestrians present on the road stretch, and their profile.”

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)