Top Story

e4m_logo.png

Home >> Out-of-home >> Article

MMRDA invites bids for ad displays on Eastern & Western Express highways

18-May-2010
Font Size   16
MMRDA invites bids for ad displays on Eastern & Western Express highways

MMRDA (Mumbai Metropolitan Region Development Authority) has invited sealed bids from the outdoor agencies, for leasing out the commercial rights to display advertisements on 15 FOBs (foot over bridges) on Eastern and Western Express highways in Mumbai. The tender has been divided in two packages. The package one consists of six FOBs located on Eastern Express Highway and package two consists of nine FOBs on Western Express Highway.

The areas specified for displaying advertisements are 966 sq. m for package one and 1822 sq. m for package two. Variance up to 5 percent of the specified advertisement space has been allowed without any extra cost to the bidder. However, for any variance over 5 per cent, the contract value shall be adjusted on a pro-rata basis. The contract shall be awarded for two years.

The eligibility criteria as per the tender notice specifies that only those having an average annual turnover of Rs 10 crore during the last three financial years ending March 31, 2010 would be eligible for the contract. Additionally, the contract requires a solvency of Rs 4 crore. The tender will open on May 26, 2010.

Tags

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

Co-founder and CEO of Britzo launched IVVO smartphone under the ‘Make in India’ program

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Co-founder and CEO of Britzo launched IVVO smartphone under the ‘Make in India’ program

“Hate speech targeting journalists is shared and amplified on social networks, often by troll armies,” the report read while stating the reason for drop in India’s rank.

We take a look at travel company, MakeMyTrip’s ad with its brand ambassadors – actors Ranveer Singh and Alia Bhatt which has garnered the brand 4,239,789 views on YouTube