Mumbai International Airport Limited (MIAL) is gearing up to enrich the swanky Terminal 2 at Chhatrapati Shivaji International Airport with various commercial activities. The Terminal, which is set to open in September this year, had invited outdoor owners to bid for advertising rights of various media formats. The tender for the same was closed sometime early this month and the announcement of the win is expected soon.
The GVK-led consortium that operates the airport hopes Terminal 2 or T2 will outshine Delhi Airport’s T3.
According to highly placed industry sources, details of the tender contract encompasses design, setting up, development and maintenance of advertisement locations in and around T2, etc. Sources have also mentioned that some of the bidders included Lakshya, JCDecaux and Times OOH. It is understood that bids have moved from fix rate to fix rate plus a revenue share system.
For the record, Times OOH in 2010 won the 20-year contract to manage advertising space at Terminal 3 of Delhi Airport and in 2007 won the advertising rights at Mumbai Airport. The contract then was won at Rs 250 crore. JCDecaux had won the advertising contract for Bangalore International Airport Ltd (BIAL) in 2007 and Lakshya owns exclusive advertising rights at airports in Colombo and Hyderabad Airport.
With a vision of making the airport one of the best in the world, T2 is a state-of-the-art four-level terminal with an area of over 4,39,000 square meters built for the 30 million passengers that transit Mumbai airport.
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
Tim Castree is all praises for his team in India and trusts it to be a result of âan excellent execution of agencyâs global strategyâ headed by Kartik Sharma
Lizol continued to reign the top spot in BARCâs Top 10 Brands for Week 23 (June 2-8, 2018)
Mazhavil Manorama which was at the fourth position in Week 22 climbed two positions up, bagging the second spot in Malayalam GEC category. Zee Telugu came in the first spot outdoing Star Maa in week 2...
Guest Column: Co-founder & Strategy Director at Reptile FX dissects the endless possibilities of how an explainer video can meet various communication objectives