Top Story


Home >> Out-of-home >> Article

Madison IES creates launch event for Eros Now

Font Size   16
Madison IES creates launch event for Eros Now

Madison IES, the activation and experential unit of Madison OOH and Madison World completed the the launch event of Eros Now, the online entertainment platform of Eros, at which Bipasha Basu was the chief guest.

The brief given to Madison IES was to position Eros Now as a new age digital platform and to achieve this, the logo was unveiled on a 28 feet wide curved LED screen. A mammoth logo entrance arch and a pink carpet presence went hand in hand with the theme of the event. Customised product stations were created to give enhanced experience to guests.

Akshay Sharma, Marketing Head, Eros Now commented, “Madison really stepped up to the occasion to deliver what was expected from an event of this calibre. Their understanding of the brief to position Eros Now as a new age digital platform for today’s users reflected in every detail and at every stage of the event. The result was a blend of world class technology with flawless execution.”

Saumen Roy, General Manager and Head, Madison IES, said, “Eros is an iconic brand and it is a matter of pride for us, having won the mandate from the pioneering global entertainment leader. We used a curved led and managed to setup this mammoth task in less than ten hours. We look forward to working on many such assignments with Eros in the near future.”

Madison OOH is a part of Madison World and operates several brands including MOMS, Platinum Outdoor, Activation specialist - Madison IES, Rural specialist - Anugrah Madison, Out-Sel and Entrust. 

Tags Madison IES Eros Now

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3