Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Laqshya Media Group launches branded IP & content division

09-May-2017
Font Size   16
Laqshya Media Group launches branded IP & content division


Integrated marketing agency,Laqshya Media Group, has announced its foray into branded Intellectual Properties(IPs) and content with the launch of a new division under its live event IP Company, Event Capital. 


Deepak Choudhary, Founder and Director, Event Capital said, “We are extremely pleased to announce the launch of our new division in the branded IPsand content space under the Event Capital brand. It is widely known that the branded entertainment space is growing at a break-neck pace, and with Laqshya Media Group’s head start in the live event IP space with Event Capital, creating strategic IPs for achieving a brand’s business objectives is the natural way forward.”


Event Capital has already tested the waters successfully in the branded IP space with the IIFL Wealth Mumbai International Chess Tournament held in December 2016. Swaroop Banerjee, CEO, Event Capital carries a wealth of experience in the branded entertainment and content space with his earlier stints at Viacom18, Star Movies and MTV Asia. Prior to Event Capital, he curated Bajaj Auto’s motorsport IP, Pulsar Festival of Speed. The company will be announcing the head of this new division, who will report into Banerjee.


He said, “The branded IPs and content division is a logical progression for us and will sit at the heart of what we do, as brands and creators look to new mediums in telling their stories. The space has grown significantly over the past couple of years, and we have witnessed a lot of established brands going beyond event sponsorships to establish their own IPs like Pulsar Festival of Speed,Standard Chartered Mumbai Marathon, Ray-Ban Never Hide Sounds, etc. to maximise their engagement with their target audiences.”


Over the next few weeks, Event Capital is scheduled to organise its media, communication and design festival, Edutainment Show on May 19-20at Hotel Sahara Star, Mumbai and follow it up with India’s most iconic fashion event for kids, India Kids Fashion Week in July 2017.

Tags Marketing Branded Content Event Capital Experiential marketing Laqshya Media Group OOH

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular