Home >> Out-of-home >> Article

Krimson Media bags exclusive on-ground rights for India’s tour of Bangladesh

29-December-2009
Font Size   16
Krimson Media bags exclusive on-ground rights for India’s tour of Bangladesh

Krimson Media Services Pvt Ltd has bagged the exclusive on-ground rights to India’s tour of Bangladesh, which includes a seven-match ODI Tri-Series between India, Bangladesh and Sri Lanka, and two Test-match series between India and Bangladesh, starting January 4, 2010. Idea telecom is the title sponsor for the cricket series.

The ODI series begins from January 4, 2010 and ends on January 13. This will be followed by the Test series, which commences from January 17 and will continue till the end of the month.

Sunil Manocha, CEO, Krimson Media Services, said, “With the Indian team performing fabulously well, both in the One Day format and the Test Match format, the interest levels in this series is very high, and we have already closed out the title sponsor position for the ODI and Test series. Idea Telecom will be the title sponsor for both the series. Other clients such as UTI Mutual Funds and Tata Motors have come on board already and the response to the India tour of Bangladesh has been extremely positive. We are currently in negotiations to close out the associate sponsor position and will be closing all rights very soon. On a personal front, it is indeed very heartening to see a newly-launched company like ours winning the exclusive on-ground rights for such a big series.”

Sanjay Gupta, AGM, Marketing - Utility Vehicle, Tata Motors, added here, “Tata Motors is delighted to associate with the India-Bangladesh-Sri Lanka Tri Series, offering the new Grande MK II as an award for the Man of the Series. The recently launched Grande MK II is a high performance vehicle, which reveals its true potential only when you experience it. It is, therefore, an apt price for the best performing player of the tournament.”

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey