Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Kolkata Metropolitan Development Authority offers ad rights along Eastern Metropolitan Bypass

07-July-2010
Font Size   16
Kolkata Metropolitan Development Authority offers ad rights along Eastern Metropolitan Bypass

The Kolkata Metropolitan Development Authority (KMDA) has invited technical and financial bids from private sector firms for displaying advertisements through different media formats such as billboards, hoardings, back-lit kiosks, etc., along the Eastern Metropolitan Bypass (EMBP) from Ultadanga to Garia Station road.

This corridor, covering a total length of about 15 km, is a major arterial road connecting the old city of Kolkata to the newer eastern fringes of the city, covering Baishnabghata-Patuli, East Kolkata and Salt Lake townships. It also connects the city to the Kolkata airport.

The successful bidder shall be offered a single package for the purpose of displaying advertisements on 20 hoardings - each of 6 m x 4.5 m size and 1300 back-lit kiosks on streetlight poles along the EMBP corridor.

The bidder shall also construct and maintain 34 bus queue shelters on this stretch as per the specifications provided by the authority. The locations of bus queue shelters, however, shall be modified as per the requirement of police and transport department. Five percent of each display shall be provided free of cost to KMDA for self advertisements.

Initially, the contract shall be awarded for a period of a year; however, the authority can extend the tenure if they find it suitable. In case, KMDA decides to extend the contract, fresh terms and conditions including financial terms shall be applicable subject to the approval of the same by the competent authority in KMDA.

To be eligible for the contract, the applicants should have their registered office in Kolkata and should be registered or licensed entities continuously over the last five year period. They should have prior experience of doing similar work with public sector bodies like KMDA and KMC etc. In addition, the applicants should have earned profits in three out of the last five financial years ending in 2008-09.

The applicants shall be required to deposit the bid security of Rs. 50, 000 through a bank draft drawn in favour of Kolkata Metropolitan Development Authority along with the bid. The bank draft should be payable at Kolkata.

The bids completed in all respects will have to be submitted at the office of Superintending Engineer, Circle-III, T&T sector, KMDA, Unnayan Bhavan, 3rd floor, Salt Lake, Kolkata, latest by 5pm on July 08, 2010.

The technical bid for this tender shall be open first and the details of opening date, time and venue of opening shall be notified to each bidder in due course of time.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular