Top Story


Home >> Out-of-home >> Article

ITC 'engage's with a gigantic display

Font Size   16
ITC 'engage's with a gigantic display

Practitioners from the Out of Home fraternity have always claimed that OOH is the only medium where ‘larger then life’ and ‘spectacular displays’ can make huge impact and help brands to leverage the medium.

Engage, ITC’s leading deodorant brand and outdoor partner Street talk have created what many are terming as ‘the one display splendor’ in Bengaluru.

Engage has specially created an OOH creative specifically meant for the site which has a dimension of 50’ x 80‘, culminating into a gigantic 4000 square feet of single display.

“Never seen anything like this, if this does not Engage the audience, nothing else will,” opined two friends who are marketing students, when approached for their POV on the display.

The Jewels d Paragon building is located at the crossing of M G Road & Kasturba Road junction and has the highest traffic flow across the central business district of Bengaluru.

Being at the intersection of four roads, near the cricket stadium with 7-star luxury hotels and luxury malls, top brands car showrooms located nearby, this is the heart of the city with some of the best youth hangout places, the core target audience of brand Engage.

“It is the single focus of us at Street talk to make our clients and brands stand out and become the hero. Engage by itself does not need much endorsement as it comes from ITC, a company with a rich heritage, lineage and a portfolio of some of the best products across categories. That said, in this specific case, we really wanted to showcase not only the power of OOH but also build ‘the display’ as against ‘a display’!” said Naveen Paul, Co-founder & Director, Street talk.


Tags ITC Engage OOH

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

SEBI (Securities and Exchange Board of India,) imposed the fine for delayed disclosures under the Listing Agreement and the Insider Trading Regulations

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.