Top Story


Home >> Out-of-home >> Article

Global Advertisers bullish on the OOH sector

Font Size   16
Global Advertisers bullish on the OOH sector

Global Advertisers, an advertising and media solutions company headquartered in Mumbai, is aggressively targeting more businesses this year, buoyed by a market back on the growth path.

Amit Gupta, Director, Global Advertisers, said, “Since the market is booming again, we targeting more clients. BSE Nifty has touched 17,000 points after the slowdown, and since we cover IPOs and financial campaigns, it’s a great opportunity for us.”

Gupta added, “We recently won the Orbit Builders and India Bulls businesses. We have put up OOH hoardings for them. We did movie campaigns for Disney, ‘Atithi Tum Kab Jaoge’, and ‘Bal Ganesh’. We also promoted the movie ‘Lahore’ by putting up hoardings in trains running in the Western and Central regions of Mumbai. This activity will go on for a month.”

Speaking further on the wins, he said, “In six weeks we won major IPO businesses like Goenka Diamond and Jewels Ltd, Aqua Logistics Ltd, ARSS Infrastructure Projects Ltd, DQ Entertainment, and Pradip Overseas Ltd. We have put up IPO hoardings for 10-15 days depending on the clients’ requirements.”

Global Advertisers has been in the outdoor communications business since 1995. The company has its full-fledged operations in outdoor media. The company has presence in other states as well as alliances all over India, including Delhi, Kolkata, Chennai, Ahmedabad, Pune, Indore, Lucknow, and Jaipur, among others.

Tags Global Advertisers Mumbai Amit Gupta

Rishi Pratim Mukherjee finds his eternal peace at home on a typical weekend by reading his all time favourite books or simply switching off

Prashant Puri, Co-Founder and CEO of Adlift, talks about his journey from being the company’s co-founder to an investor and also tells us how automation will soon take the top spot in every marketer's list

Shikha Kapur, CMO- ‎Fox Star Studios, speaks on the evolution of digital marketing in the organisation

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

According to media reports, the new logo will not be very different from the existing one and the changes may not be very visible

Visual highlights from the seventh edition of IMPACT’s 50 Most Influential Women event held in Mumbai on Thursday 22nd March.

The FIR was filed by the police after BARC India’s vigilance team found out that the details of the households where BARC India’s BAR-O-Meters are installed were compromised