Top Story


Home >> Out-of-home >> Article

Future TV unveils six new offerings catering to different consumption formats

Font Size   16
Future TV unveils six new offerings catering to different consumption formats

Future TV, the in-store television network brand in the ambience of consumption, has introduced six different offerings to help advertisers plan a more robust and precise campaign. The sales packages, classified on the basis of consumption formats, will help advertisers reach out to audiences with the required ‘wallet power’.

The packages have been designed keeping in mind the fact that each consumption format attracts consumers with a certain purchasing power.

Nikhil Sheth, National Sales Director at Future Media, explained, “Each consumption format we cater to, be it within the Future Group or outside, attracts a different set of consumers. While Central attracts the young urban consumer with high disposable income, Big Bazaar and Food Bazaar attract the regular middle-class householder looking for great deals. Hence, the need to differentiate audiences based on spending capacity.”

“The ambience makes a difference in the mood sets and, therefore, spending pattern varies. This psychometric mapping of consumers helps in precise targeting,” said Vishakha Singh, Director MaRCom & Strategy, Future Media (I) Ltd.

The packages have been categorised as Future TV Enormous, which is meant for people for whom consumption is a craze, a routine that is fun. Future TV Elegance is for the style conscious consumers. Future TV Chic is for the brand conscious, status conscious, fun loving, and young at heart. Future TV Malls is for those for whom consumption is entertainment, and leisure time in malls is for soaking infotainment. Future TV Living is for the lifestyle conscious, while Future TV Value is for the price conscious yet brand seeking consumers.


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)