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exchange4media NEONS Awards 2015: Vodafone, DDB Mudra, and Milestone Brandcom lead shortlist

24-March-2015
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exchange4media NEONS Awards 2015: Vodafone, DDB Mudra, and Milestone Brandcom lead shortlist

The 5th edition of exchange4media’s OOH Conference and NEONS Awards, which honour the best work in outdoor advertising, is coming closer. With the OOH industry in an optimistic mode over the last year or so, there are sure to be some exciting campaigns to be seen in this edition of the awards.

In all, 370 entries were received in 21 categories. These were whittled down to 113 shortlisted entries. Among agencies, there is a close race in terms of number of nominations between DDB Mudra (20), Milestone Brandcom (19) and Kinetic Worldwide (18). Madison (15) and Posterscope (10) were others that saw good representation in the final list. Vodafone with 6 nominations and Otis Elevators with 5 nominations lead from the client side.

These entries were then adjudged by a jury comprising of Y S Guleria, VP (Marketing & Sales) of Honda Two Wheelers, Amar Thomas, Head (Marketing) at BlackBerry India, Nitin Bahl, Country Marketing Manager of Motorola India, Avinash Pandey, COO of ABP News, Pushkar Jain, head (Brand Marketing) of Tata Teleservices, Manu Seth, Head Marketing of HTC South Asia, Gaurav Suri, Head Marketing of UTI Asset Management Company and Rajesh Kumar, CMO- Indian Subcontinent, SAP. The jury was headed by Sanjay Behl, CEO of Raymond.

“OOH medium registered a strong double digit growth last year on back of significant investments on transit media and political spending. With increased innovation fuelled by digital platforms, continuing emergence of regional brands and rapidly evolving objective measurement metrics, OOH will be a potent and effective medium for brands across consumer segments and market reach spectrum,” said Behl.

The complete shortlist of nominees can be viewed here:
 

101. Innovative use of existing medium
Agency Campaign Name
United Technologies OTIS Elevators - One Powerful Idea
DDB Mudra Meet South Africa
DDB Mudra reebok- Running Corridor
Posterscope Philips Air Fryer
Madison OOH Park Avenue Storm MERU Cab Sampling
   
102. Innovative creation of a new medium
Madison OOH Mumbai's Waterproof Autos
Alakh Advertising Shunya Outdoor
Milestone Otis
Brandmovers MTS Drone
DDB Mudra Health Cha Shree Ganesh
Milestone Blood Donation
Kinetic Levi's Tunnel
   
103. Best / Innovative brand fit within existing media
Milestone Run on Flat
Milestone Blood Donation
Madison OOH ENGAGE with Your VALENTINE
Madison OOH Give Into The Dark With Cadbury Bournville Multiplex Activation
Madison OOH Park Avenue Storm Trial Room Sampling
Ogilvy Redefine Happiness
Kinetic Citibank Store
   
201. Most Innovative Use of Digital OOH Media
Brandmovers MTS Drone
Knightriders the Knighting Ceremony
GroupM Ungli Uthao
GroupM HSBC Digital Teleporter
DDB Mudra Guard on the Go
Kinetic ISL Sensor Football
   
202. Most Innovative Use of Indoor OOH Media in a Point-of-Purchase Environment
Viacom 18 Teenage Mutant Ninja Turtles
Madison OOH Give Into The Dark With Cadbury Bournville Multiplex Activation
Posterscope Philips Trimmer
Kinetic Higher the Recharge bigger the prize
Laqshya Sony Xperia Activation
GroupM Kellogg's Breakfast Xpress
Posterscope Whiskies of the World
   
203. Most Innovative Use of Moving Media
Brandmovers MTS Drone
DDB Mudra RANG DE PATANG
Kinetic Chidiya Ghar
Milestone Otis
DDB Mudra THE SHADY NAIL ART
   
301. Best Outdoor Plan - Strategy
DDB Mudra Health Cha Shree Ganesh
Viacom 18 Mary Kom
Kinetic ISL
Madison OOH Park Avenue Storm Integrated Campaign
Madison OOH EPIC Channel Launch (Integrated)
Kinetic GOSF
   
302. Most Effective Outdoor Plan
Posterscope Good Morning = Doodh Morning
Kinetic Vodafone Everybody wins
Milestone Darr At the Mall
Kinetic GOSF
Milestone Khatron Ke Khiladi Season 5
 
  401. Telecom Product & Services
Kinetic Vodafone Everybody wins
Kinetic Vodafone Cycling Marathon
Milestone Traffic Safety
Kinetic Vodafone Cookies
Samsung India Samsung Galaxy Tabs - Entertainment Redefined
   
402. Banking, Financial Services & Insurance
Kinetic AMEX at Cyber Hub
Milestone Priority
Ogilvy IDBI bank 50 year celebration
Kinetic Delight her Dil Billboard
Laqshya PARALLAX EFFECT CREATED FOR CANARA BANK @RGIA
Milestone My idea of progress
   
403. Entertainment & Media
Milestone Darr At the Mall
Milestone Khatron Ke Khiladi Season 5
Milestone Aap Apni rajneetik rai kahan banate hain
Alakh Advertising Shunya Outdoor
DDB Mudra EVEREST Launch Campaign - Costa Coffee Activation
Posterscope Movies Now - Digital Tent Cards
   
404. Automobiles
Posterscope Rev Up!!!
Laqshya Make way for the Ciaz
DDB Mudra vW - Hill Hold
DDB Mudra vW- Distance
Milestone Run on Flat
   
405. FMCG
Madison OOH Tic Tac Strawberry Fields Challenge Booth
GroupM Garnier Campus Connect
Madison OOH Dance To Engage
Posterscope Good Morning = Doodh Morning
Madison Media India's First branded Sand Art
   
406. Consumer Durables
DDB Mudra Guard on the Go
DDB Mudra RANG DE PATANG
Laqshya LG DND INNOVATION
DDB Mudra LG ICC World Cup Trophy Tour & Signature Campaign
Madison OOH ENGAGE with Your VALENTINE
   
407. Public Service/Corporate Social Responsibility
Ogilvy Redefine Happiness
Milestone Rain Shelter
FCB Ulka Road Safety Campaign
Milestone Blood Donation
Kinetic Vodafone Text
Laqshya Safety Bike Riding
DDB Mudra Green Batti Project
GroupM Ungli Uthao
   
408. Travel & Leisure
Laqshya CLEARTRIP @ RGIA
DDB Mudra Meet South Africa
   
409. Beverages & Food
DDB Mudra Rise as One
Posterscope Whiskies of the World
GroupM Kellogg’s Breakfast Xpress
   
410. Retail advertising
Kinetic Levi's Tunnel
DDB Mudra Reebok Jetfuse Run
Milestone Happy Furniture to You
DDB Mudra Mothers Day
Madison OOH Croma Appliances Promotion
   
411. Corporates
Ogilvy Redefine Happiness
Milestone Otis
Madison OOH Wockhardt Hospital Launch
DDB Mudra Bengal warriors
   
412. Others
United Technologies OTIS Elevators - One Powerful Idea
DDB Mudra Shine.com's Mr.M
Milestone Blood Donation
Milestone Rain Shelter
Posterscope Wave Infra
   
501. Synergy Award
Madison OOH Wockhardt Hospital Launch & Awareness Drive
Posterscope Good Morning = Doodh Morning
Kinetic Vodafone Cookies
Kinetic Levi's Tunnel
Samsung India Galaxy 11
Ogilvy IDBI Bank 50 year celebration
   

 

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