Top Story

e4m_logo.png

Home >> Out-of-home >> Article

DuPont introduces unique 3-layer signage system

22-February-2005
Font Size   16
DuPont introduces unique 3-layer signage system

DuPont India has launched DuPont Teflon Sign Solutions for the signage market, which will provide end-to-end signage solutions for the Indian corporate identity segment. It will offer a unique 3-layer signage system consisting of DuPont Teflon Overlamination Protection, which will be the first of its kind offering in the Indian corporate identity segment.

Teflon Sign Solutions has been pioneered by DuPont India with India leading the worldwide launch. This initiative will be rolled out in other Asia Pacific markets after India. It offers signage system consisting of DuPont Teflon Flexible substrate, DuPont Teflon Color Films, DuPont Teflon Overlamination Films.

On the strategy, Upal Roy, Business Manager of DuPont Fluoroproducts business in India, said, "The concept of Teflon Sign Solutions has been developed in India. DuPont Fluoroproducts business in India is targeting to accelerate its growth through new product launches and expansion of the market segments it serves."

"DuPont in partnership with its value chain partners will offer comprehensive warranty for the signages. Corporates can also avoid the hassle of dealing with multiple suppliers," said R Prakash, Market Development Manager, Asia pacific, Fluoropolymer Solutions, DuPont.

Teflon Sign Solutions is targeted for the high-growth corporate identity market segment comprising gas stations, banks, telecom companies and high-end retail stores to name a few. It will be available through Teflon authorised converters across main cities in India. Converters will be selected based on quality specifications detailed down by DuPont. The key benefits to signages on using the 3-layer signage system will be superior colour retention, easy maintenance and cost effectiveness, enhanced UV screening formula for protection against the sun.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients