Home >> Out-of-home >> Article

500-plus entries compete for OOH Advtg Awards

14-March-2012
Font Size   16
500-plus entries compete for OOH Advtg Awards

Amid animated debates, some serious pondering and intense discussions, the jury meet for the exchange4media and network2media OOH Conference and Awards for Outdoor Advertising and Digital Signage took place in New Delhi on March 12.

The distinguished jury panel minutely examined and debated over more than 500 entries received for this year’s awards.

Ashish Bhasin, Chairman and CEO, South East Asia, Aegis Media, donned the mantle of Jury Chairperson of the Awards for this year as well.

Doing the honours as jury members this year are:
Abhijit Sengupta, CEO, OAP India
Amit Tiwari, Country Head - Media, Philips
Benoy Roychoudhury, Executive Director, HT Media
Gautam Chadha, Managing Director, Broadview Mediacom
Karamjit Dua, VP, Advertising Sales, Discovery Network, Asia Pacific
Mukesh Manik, M-I-C, Encyclomedia Networks
Nabendu Bhattacharyya, Managing Director, Milestone Brandcom
Pratap Bose, COO, Mudra Group
Prathap Suthan, Chief Creative Officer, iYogi
Rajesh Iyer, Head – Marketing, Colors
Rajul Kulshreshtha, MD, Kinetic
Rameet Singh Arora, Senior Director - Marketing and Menu Management, Hardcastle Restaurants (McDonald’s)
Sudha Natrajan, CEO, Lintas Initiative Media

The jury deliberated on the entries received for four main categories, 16 sub-categories as well as four Excellence Awards and three Popular Choice awards.

For the jury members, the key criteria for judging the winners were – innovation, creative use of the OOH medium, the level of idea, creative execution, effectiveness of the OOH campaign and what it has done for the brand.

While deliberating on the OOH Person of the Year, the jury came up with several names that have contributed immensely to the OOH industry and also recommended setting up a separate category in the subsequent years that recognises the outstanding contributions made by individuals in the OOH industry over the years, even if they are no longer actively involved in this industry.

‘There is much to look forward to’
Speaking to exchange4media, Jury Chairperson Ashish Bhasin said that it was heartening to see that there are many more entries coming in now, which shows that interest in outdoor, as a medium, is increasing substantially. “What I also like is the diversity of entries received for the different categories, the different types of work, different brands and different agencies. The quality of some of the entries has been really good, while some have been average, I must say. In general, compared to last year, I would say there is much to look forward to.”

When asked what advise he would give to make the OOH Advertising Awards even better, Bhasin pointed out, “One common mistake that participants make is that they don’t study the category that they are entering in carefully. So there are some really good entries that don’t get full justice because in my view, they are in the wrong category or in a less appropriate category. So, the first thing I would say is to read the entry form very carefully, see where you should be entering and put that forward.”

He further said that the categories were sufficient and more than enough. “Perhaps one thing that we need to do is start obliterating the names of entrants and agencies or media owners, etc., just in case any of the jury members have any biases. I also think we should make the judging into a two-stage, two-day process because if the number of entries is going to increase substantially the way it has this year, then we need to have a short-listing round and then follow that by a more in-depth discussion round. Depending upon the number of entries received next year, I would recommend we have a two-tier judging system,” Bhasin suggested.

When asked how the OOH Advertising Awards could help further the cause of the industry, he replied, “In my view, first of all OOH is not even an industry and it suffers from not being viewed as being professional enough. There are some lacunae in some areas, so any efforts that are made to institutionalise it and encourage talent in that area is always going to be beneficial. And to that extent, the OOH Advertising Awards work in that direction. That is a big positive contribution that these awards do.”

Now all eyes are on March 16, when the winners will be declared at a glittering ceremony in New Delhi.

For further details on the OOH Advertising Awards, please visit:
http://www.exchange4media.com/ooh2012/index.aspx

Also read:

OOH industry will grow 9 pc in 2012: Ashish Bhasin

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

Mookerjee will lead the agency’s focus on strategic media planning, technology, data, content and ROI driven solutions

Lizol continued to reign the top spot in BARC’s Top 10 Brands for Week 23 (June 2-8, 2018)

Mazhavil Manorama which was at the fourth position in Week 22 climbed two positions up, bagging the second spot in Malayalam GEC category. Zee Telugu came in the first spot outdoing Star Maa in week 2...