Executed by Street Talk, this time the brand solely chose the OOH medium, considering its TG
They replace Suresh Balakrishna who resigned earlier this month
Currently launched in Bangalore, the campaign focuses on inviting customers to sell their cars at the city’s Cars24 branch in their very first visit.
His last day at the agency is July 13. He plans to take a break for a few months now.
Netflix India is believed to be spending approximately Rs 5-6 crores on Out Of Home(OOH) advertising for the web series.
Rajendra Kumar anticipates that the DOOH market will grow exponentially over the years to come
Sharma has over 20 years of experience in financial services and business development
The media firm has acquired four screens-- two at Connaught Place and one each at Khan Market and Palika Kendra-- for a period of three years
The slowdown in spends during rainy season is not a new trend and according to experts it does not impact the overall business
He has worked with WPP, IPG and Aegis Group and across brands such as Unilever, Philips, UDV, Shoppers Stop, Future Group, Jyoti Labs, Xrbia amongst o...
OMI undertook the campaign using large format impactful billboards to help create buzz about Titan’s extensive wedding range of products
Arun Murthy appointed as Vice President Business Development; Tanushri Roy appointed as Business Head Corporate Sales – West; Preeti Bagga appointed a...
Ecosys boasts of some robust data and analytics capabilities and provides measurable ROI in the out of home and ambient media space
The move to digital has given OOH advertising a new scope to become not just an afterthought but be at par with TV, Print and pure-play Digital when i...
Indrajit Sen demystified the key points on how OOH industry needs a common voice for self-regulation today at the 8th edition of e4m NEONS OOH confere...
The agency also took home the OOH Media Agency of the Year with its CEO Suresh Balakrishna honoured as the OOH Person of the Year
Snapshots taken of the NEONS Awards and OOH Conference 2018, held on the 21st March in Delhi.
The jury meet and deliberation over the deserving winners for the 8th edition of e4m NEON OOH Awards 2018 was held on March 13 at Le Meridien, Gurugra...
Exchange4media asked a few players, both media owners and OOH agency heads, about their perspective on this year’s annual fiscal statement and found t...
The brand adopted a strategic approach for implementing this campaign, conceptualised by Times OOH
Experts from the advertising industry revealed their mantra for publishers at a recent event held in Delhi
Competition Vs Collaboration. Experts discuss which will help both digital and traditional media produce best results
He is said to be considering various offers and will take a decision soon