Top Story

Home >> Out-of-home >> Article

When Mumbai Metro turned into a jungle...

Font Size   16
When Mumbai Metro turned into a jungle...

With an inventory of 400+ static sites, 205 digital media, 16 train media and unlimited consumer engagement/ activation opportunities, Mumbai Metro is certainly a strategic destination poised to communicate any brand message at every touch point of a commuter journey.
In the recent spree of activities executed at Mumbai Metro, it certainly seems to stand as an innovative platform for marketers to showcase their product portfolio expanding their approach towards activations, field marketing, and events. A platform that has a capacity to allow 8 lacs of daily passengers to watch your brand and create a high recall factor, Mumbai Metro stands out as a fast and immediate platform for brand communication. The advertising rights of Mumbai Metro is owned by Times OOH.
Fukrey Returns, Jumanji and Netflix have deployed their branding on this medium lately.
To amplify the visibility around the blockbuster, Jumanji: Welcome to the Jungle, the D.N. Nagar metro station was strategically converted into the world of Jumanji. Commuters were pleasantly surprised to find a new look to the DN Nagar Metro Station when they walked in. This particular activation was executed in association with Sony Pictures. Walls of dangling vines, larger than life film imagery, unique photo-op opportunities and games added delight to commuters journeys whilst bringing alive the fun and adventure of the film.
On the association, Vivek Krishnani – Managing Director, Sony Pictures Entertainment India, says, “We at Sony are constantly striving to do innovative promotions and the Mumbai Metro Station activation for Jumanji: Welcome To The Jungle, helped us in directly engaging with the consumers. With support from the Times OOH team, we gave a refreshing, unique experience to the daily commuters whilst also amplifying the excitement and adventure that the film promised. This worked well for the film and it is already one of the top 5 Hollywood blockbusters of 2017 in India.”

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

The redesign process took nine months to conclude and was aided by brand consultancy Wolff Olins together with type foundry MCKL

A weekly roundup of all big stories that made headlines during the week