Edge1 OOH Platform ("Edge1"), an out-of-home ad tech company, has announced that Vantage Advertising, one of India's largest out-of-home advertising companies, has selected Edge1's software to automate all media workflows including all media workflows, sales, operations, finance and landlord. Having branches in Coimbatore, Madurai, Trichy, Cochin, Bangalore, Hyderabad and Mumbai, Vantage's network of more than 500 advertising touch-points, are managed by Edge1 Platform.
Vantage will be using Edge1's enterprise resource planning platform to check status on each site, create proposals, generate Proof of Delivery, invoice campaigns, and automatically calculate and distribute any shared revenue lease payments accompanied by analytical reports and dashboards.
This consolidation is a core component of Vantage's business transformation project which will deliver market leading innovation to Indian advertising community and revolutionize how out-of-home is planned and traded.
Edge1 OOH Software, Project Director, Upinder Singh said. "We're honoured to be working with an outdoor specialist like Vantage Advertising from the last two years to help them elevate their media asset offering with technology. US Technosoft is looking forward to a life-time relationship with them."
Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India
The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers
The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more
Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more
Colors Kannada, Asianet, SUN TV and Star Maa retained the lead positions in their respective markets, according to the Week 27 data released by BARC.
The campaign establishes an emotional connect with JSW Cementâ€™s eco-friendly cement promising longevity and durability of a home