Home >> Out-of-home >> Article

The ‘ooh factor’ reflects in OOH Conference

26-February-2011
Font Size   16
The ‘ooh factor’ reflects in OOH Conference

The e4m & n2m OOH 2011 Conference on Outdoor Advertising & Digital Signage saw global and Indian experts discussing the next stage of growth. Held in Delhi on February 25, the Conference witnessed engaging debates, presentations and Q&As on various issues pertaining to the Indian OOH industry.

Global perspective was presented by Steve Ridley, Global CEO, Kinetic Worldwide, and Tom Green, President, Life Pattern Digital.

Delivering the keynote address, Steve Ridley shared his views on the global outlook for the outdoor media in 2011 and emphasised on the need for research-based data for the betterment of the industry. The session was chaired by Sunder Hemrajani, MD, Times OOH.

Carrying forward the insightful observations, a lively round of discussions was seen in the session on ‘Challenges of Planning & Buying Outdoor Media in India’. Moderated by Sunandan B Chaudhury, Managing Partner, Right Talent Consultants, the speakers included Amit Tiwari, Country Head, Media, Philips India; Haresh Nayak, MD, Posterscope India; Hemanth Shah, President, OOH Media initiatives, Lintas Media; Nabendu Bhattacharyya, MD, Milestone Brandcom; Pawan Bansal, CEO, Jagran Engage and Sam Balsara, CMD, Madison World. The discussions centered on the various challenges of planning and buying outdoor media in India as also various aspects of measurement problems for the industry.

Tom Green, with his enlightening viewpoints, described how digital signage work could be made to work for a brand. He cited several examples and shared the global perspective with the eminent gathering. Chairperson for this session was Ishan Raina, CEO, OOH Media.

The Conference concluded with a discussion on the future of OOH industry with the new technology and innovations in the session titled ‘Innovation & Technology: The Future of OOH’. Moderator for the session was Ashish Bhasin, Chairman-India & CEO South East Asia, Aegis Media. The panelists included, Indrajit Sen, CEO, Laqshya Outdoor; Madhuri Sapru, WIC, Encyclomedia; Pramod Bhandula, MD, JCDecaux India; Rajan Mehta, CEO, LiveMedia; and Suresh Narsimha, CEO, TeliBrahma.

The OOH 2011 Conference was sponsored by US Advertising, while Advert Group was the associate sponsor. Print partner for the Conference was Business Standard, while Stylekandy was the style partner.

(Full coverage of the OOH 2011 Conference will be carried on the website on Monday, February 28, 2011.)
 

The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now allocates maximum of his marketing spends on digital

Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing

The marketing head of Greenpanel on marketing approach and how the company is working towards educating consumer about MDF

BookMyShow, Uber, Chumbak, Viacom18 and Radio City are some of the clients of the company

right
left
KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES TEAM BBDO ORGANIZES AJAI JHALA’S FAREWELL WITH FRIENDS & ASSOCIATES RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018

Experts from the advertising industry revealed their mantra for publishers at a recent event held in Delhi

Competition Vs Collaboration. Experts discuss which will help both digital and traditional media produce best results

He is said to be considering various offers and will take a decision soon