In its bid expand its portfolio of services, Span Communications has started a dedicated OOH division and is now a full-fledged 360 degrees solutions provider.
Speaking to exchange4media, Rohit Khetrapal, Director, Span Communications, said, “Even if the OOH industry in India is still unorganised, it has become an integral part of the media planning for any brand. Since the quality time of any individual is spent out of home, it’s required to be present out of home for brand recall. With cluttered visibility of medium available out of home, it becomes a task for a brand to stand out. That’s where the role of an agency begins.”
With dedicated and experienced teams industry wise, Naresh Khetrapal, CEO, Span Communications, is confident of giving innovative solutions to clients to stand out. “Generally OOH media plan is done based on the pricing today. But more emphasis needs to be given on other important aspects to get value out of it. These include, objectives, TG for the campaign, route plan of the city, competition info with the planning, history of the medium selected and its properties.”
“This is how an agency can add value to any brand’s successful run,” he added.
Sanjay Singhania, who has a techno-commercial background and quality experience of more than 12 years, has been roped in to head the OOH division of the agency.
In the recent past, Span Communications has won the accounts of IndiaBulls and GFive Mobile handsets and is growing at a steady pace of around 25 per cent every year.
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