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South African Tourism launches 21 city outdoor campaign

16-March-2011
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South African Tourism launches 21 city outdoor campaign

South African Tourism has embarked on a widespread national outdoor advertising campaign that invites everyone to Chalo South Africa this summer! Launched across 21 cities, the country beckons the Indian Traveller to make an informed choice and plan before the season creeps up.
Targeted at the travel enthusiast, South African Tourism has chosen to advertise via both billboards and advertising hoardings. To ensure a more precise impact, the board has also selected the unique transit formats of king long buses. Kiosks and other opportunities at selected big malls have also been included in the plan. The campaign is a visual delight sporting real-time sights across the rainbow nation that includes its breathtaking beauty, wildlife safaris and shopping! Pictorially the creatives of the ‘Chalo South Africa’campaigns reflect the beauty of the rainbow nation touching upon the Big 5 from elephants, lion and flora and fauna on the king long buses. The mass spread outdoor bill-boards are showing off the penguins near the seashore and an opportunity to dine with a giraffe by one’s side.

The outdoor campaign has travelled to Tier II cities this year with the objective of reaching out to the masses, where holidays – especially family holidays and honeymoon getaways are a rage today. This includes Pune, Chandigarh, Jalandhar, Ludhiana, Baroda, Surat, Goa, Ahmedabad, Rajkot, Bhopal, Hyderabad, Jaipur, Noida, Cochin, Coimbatore and Indore. Unlike every year, this year metropolitan cities like Mumbai, Delhi, Kolkata, Chennai and Bangalore will experience focussed advertising considering they are key and important markets for South African Tourism.

Commenting on this outdoor campaign activity, Ms Hanneli Slabber, Country Manager, South African Tourism, India, said, "The Indian market emits robust potential. It is growing and therefore is an exciting time for us to plan in customized ways. Like we do year on year, this time SA Tourism has special packages and information that will help the traveller plan depending on his requirement. South Africa is a unique country and its beauty still lies unexplored. We hope that this outdoor campaign will help reach out to millions of Indian people we hope will decide on that South African trip this year!”

South African Tourism has signed OAP agency, to roll out this aggressive outdoor campaign across the country.
 

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