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Primesite’s high-decibel campaign to mark 25 years of Kotak Mahindra Bank Ltd

04-December-2010
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Primesite’s high-decibel campaign to mark 25 years of Kotak Mahindra Bank Ltd

The outdoor landscape has been splashed in red at various places with the slogan: ‘Its grt 2b 25’, as Kotak Mahindra Bank Ltd completed 25 years on November 21, 2010. OOH agency Primesite has created a series of clutter breaking outdoor ads to mark this occasion.

The campaign is aimed at emphasising on the USP of Kotak Mahindra Bank and highlighting the attributes of reliability and trust. Primesite has reinforced the ‘Its grt 2b 25’ message by putting up large format sites, and thereby increased opportunity to see.

The outdoor campaign has been executed in top cities, including Mumbai, Delhi, Bangalore, Pune, and Kolkata, among others, focusing on all the arterial routes in these cities.

Primesite has utilised a wide range of media vehicles like billboard, bus shelter, gantry and mobile vans. Further to ensure greater brand visibility, double decker and Kinglong buses have also been used in Mumbai.

Commenting on the campaign, Spencer Noronha, General Manager, Primesite, said, “It was an exciting brief. Considering the outdoor landscape was chock-a-block with campaigns post Diwali, we had to deliver a high decibel campaign with impact. Speaking on the strategy adopted, huge spectacular sites were taken on all arterial routes with a mix of media vehicles delivering high frequency and recall for the brand.”

Mandeep Malhotra, President, Mudra Max-OOH, added here, “The team did a fantastic job. Every client meeting I went to, witnessed enormous appreciation on the visibility of this campaign.”

Karthi Marshan, Group Head – Marketing, Kotak Mahindra Bank Ltd, said, “Out of home media was a vital ingredient in our media mix as we set out to let the world know we had come of age. We deliberately chose high impact locations, and this, coupled with high impact creative, has delivered well beyond our expectations. In all our markets, people are talking about the campaign. What more could I ask for?”

 

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