Home >> Out-of-home >> Article

Percept Out of Home executes branding activity for Man Force Trucks

19-January-2011
Font Size   16
Percept Out of Home executes branding activity for Man Force Trucks

Man Force Trucks appointed Percept Out of Home their creative mandates to execute the Retail project related to dealer visibility and branding, for their various products that includes Mining and Construction Tippers, Haulage Tractors and Multi Axle Trucks. The objective of the campaign was to highlight the company’s key branding elements viz. company logo, dealer name, product logo and services offered in standardised formats and exploit the vantage location of the dealership to ensure adequate visibility of these elements to on-road traffic.
 
The entire branding identity program was designed by Percept Out of Home providing unique branding solutions to dealer showrooms for on-shop as well as in-shop branding and visibility. The retail project was conducted in Pune and targeted the truck buyers visiting the showroom as well as on the road mobile traffic.

Said Sanjay Pareek, President, Percept Out of Home, “Man Force is Percept Out of Home’s oldest client for rural communication. With retail services, we have added new services and soon we will attain the outdoor business from them too, which will help us to deliver an entire 360-degree out of home solution for the client. Percept OOH’s capability to service the client in all the out of home solutions serves as the biggest and unique strength of Percept OOH, which will be showcased to Man Force in the coming period.”

Commenting on this activity Prashant Gunthey, Business Head, Percept Out of Home, Retail Vertical, said, “The Man Force project will be a milestone in the evolution of commercial vehicle dealerships. For the first time in India, a truck dealership outlet will be made up to international standards of design and creativity. Full credit is due to the persevering efforts of the new business and operations teams in Mumbai, the creative expertise and international exposure of our design studio.”
 

Tags Percept Out of Home trucks

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey