Percept OOH undertakes brand visibility campaign for Tata Indigo & Tata Indica
Tata Motors has roped in Percept Out of Home to carry out its three-month long visibility campaign for brands Tata Indigo and Tata Indica. The campaign, which kickstarted on September 8, 2010 across the four metros of Hyderabad, Kolkata, Delhi and Ahmedabad, will culminate on December 23, 2010.
Sanjay Pareek, President, Percept Out of Home, said, “We have been associated with Tata Motors for some time now and are happy to be their preferred vendor partner for their outdoor requirements. The campaign objective was to push sales at the dealer point and, therefore, the towns were mapped for automotive dealership and assets offered around the key dealerships in the sector to impact last minute brand recall, before the purchase is being made.”
Elaborating on the campaign strategy, Rajneesh Bahl, Business Head – Outdoor, Percept Out of Home, said, “Reaching consumers where it mattered the most was the prime objective, and this was the ideal strategy adopted while planning the activities for Tata Indigo and Tata Indica. Handpicked sites made a good impact for this campaign and created the necessary levels of awareness and interest, thereby leading to conversions for the two brands.”
With an objective to drive sales for Tata Indigo and Tata Indica at the dealer point, Percept OOH worked on an exhaustive plan and identified exclusive locations to reach out to consumers. Beside malls, branding was utilised to create greater visibility and attract mass attention, especially during the weekends.
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