Home >> Out-of-home >> Article

Outdoor advertising industry under the scanner

23-February-2011
Font Size   16
Outdoor advertising industry under the scanner

Stage is set for the OOH 2011 Conference on Outdoor Advertising & Digital Signage in Delhi on February 25. The conference will have leading OOH industry experts discuss the outlook for the industry, the challenges and opportunities. exchange4media has tied up with network2media to present this inaugural exchange4media Group initiative.

The conference will commence with the keynote address by Steve Ridley, Global CEO, Kinetic Worldwide, on the Global Outlook for Outdoor Media 2011. This session will be chaired by Sunder Hemrajani, MD, Times OOH. Ridley has spent 25 years in the field of OOH media both in the UK and the US. He ran UK specialist agency Outdoor Focus from 1993. He moved to the US to become President of Poster Publicity in 1999 and took the helm of Kinetic’s US operations upon its founding in 2005.

This will be followed by a panel discussion on ‘Challenges of Planning & Buying Outdoor Media in India’. The discussion will be moderated by Noomi Mehta, MD, Selvel Advertising and the panelists include Amit Tiwari, Country Head, Media, Philips India; Nabendu Bhattacharyya , MD, Milestone Brandcom; Haresh Nayak, MD, Posterscope India; Rajul Kulshreshtha, MD, Kinetic India; and Pawan Bansal, CEO, Jagran Engage.

Tom Green, President, Life Pattern Digital will present a keynote address on Making Digital Signage Work for Your Brand. The session will be chaired by Ishan Raina, CEO, OOH Media. Green has over 20 years of sales experience in the digital OOH, place based, cable TV and radio mediums as well as traditional packaged goods sales. In September of 2008, he launched Life Pattern Digital Media LLC, a media rep and consulting firm specialising in the Digital OOH space. LPDM has generated over $3.7 million in billings for client networks and has consulted on several new DOOH network launches.

The conference will conclude with a panel discussion on ‘Innovation & Technology: The Future of OOH’. Speakers at this session include Madhuri Sapru, WIC, Encyclomedia; Pramod Bhandula, MD, JCDecaux India; Indrajit Sen, CEO, Laqshya Outdoor; Rajan Mehta, CEO, LiveMedia; and Suresh Narsimha, CEO, TeliBrahma. The discussion will be moderated by Ashish Bhasin, Chairman – India & CEO – South East Asia, Aegis Media.

For further details and registrations, please visit: http://exchange4media.com/OOH2010/index.html.
 

Tags e4m

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

Colors Kannada, Asianet, SUN TV and Star Maa retained the lead positions in their respective markets, according to the Week 27 data released by BARC.

The campaign establishes an emotional connect with JSW Cement’s eco-friendly cement promising longevity and durability of a home

Your weekly news roundup, a summary of some of the stories to keep an eye on