Home >> Out-of-home >> Article

Netflix India creates buzz through OOH for Sacred Games

04-July-2018
Font Size   16
Netflix India creates buzz through OOH for Sacred Games

Netflix India, the popular online streaming platform is all set to launch its first original series in the country based on Vikram Chandra’s novel Sacred Games. The series will premiere on 6 July 2018.

According to industry sources, Netflix India is spending approximately Rs 5-6 crores on Out Of Home(OOH) advertising. The billboards can be seen across the roads and flyovers of the Western Express Highway, Juhu Circle and Bandra Linking Road, with an aim to create buzz for its first original series in India.



A senior media planner said, "When Amazon Prime launched its second original web series, Breath, they spent close to Rs 10 crores which was much more than any fiction and non- fiction show. He said, “Since it is Netflix India’s first series, they will not compromise on the advertising. It's an on-going campaign, Netflix must be spending nothing less than Rs 5-6 crore on OOH.”

According to international media reports, Netflix is planning to own up to 35 billboard displays in Hollywood. Netflix is not just a heavy advertiser on billboards in Hollywood, but also in India. Kinetic India has been the OOH agency for Netflix India.



“For the OOH campaign, spends will be somewhere around Rs 4-5 crores which is lesser than its earlier campaigns done for The Crown and Strange, which were around Rs 6-7 crores,” another media planner shared on the condition of anonymity. He also said, “ Due to the monsoon, the spends can be lesser, as the industry witnesses 10-15 percent dip.”

When contacted, Netflix India refused to comment.



Based in Mumbai, the series revolves around a contemptuous Mumbai city cop Sartaj Singh (Saif Ali Khan) who is tipped off on the location of crime lord Ganesh Gaitonde (Nawazuddin Siddiqui). As the lives of these two men collide, it exposes the trappings of a game bigger than both of them.

This eight-part series, helmed by acclaimed filmmaker Anurag Kashyap and Vikramaditya Motwane, stars popular actors such as, Saif Ali Khan, Nawazuddin Siddiqui and Radhika Apte.




Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

With this partnership, Eros Now further enhances its distribution to the larger screen in India and then across Asia

The agency strengthens its portfolio winning the accounts of Lactalis Group’s Anik range, Germany’s Baby Sebamed, Wagh Bakri - Mili Tea, and brands from Emami Group

Sachin Jain says India is the third biggest market for the diamond brand, contributing 35% to its global business