Pradeep Iyengar, a media veteran who has spent more than 20 years in media space donning various hats that of a media and marketing strategist working with agencies like WPP, IPG & Aegis Group and across brands such as Unilever, Philips, UDV, Shoppers Stop, Future Group, Jyoti Labs, Xrbia amongst others is venturing into the display space in India.
Along with Kruti Promotions, Iyengar has partnered with Noble Group Worldwide to bring focus on a vision which envisages to "change the landscape of displays" in the country by bringing 3d and LED screens to cut across modern retail, lifestyle retail and has offerings for the corporate sector too.
It is a one stop shop in India which will provide solutions from basic 3D holograms to bringing LED Posters (standees), Transparent LED and normal LED displays, covering 4d/7d /9d virtual zoo...museums etc into the Indian display space.
They have distributorship for the India, Middle East, France and Australia and are looking to expand further.
Soon consumers in India can get to see the launches that happen in this space in US and Europe within days.
Speaking to e4m, Sanjay Selukar, Director, Kruti Promotions and Events, said, "With an innovative product offering and the experience of Pradeep we saw an opportunity to fill the void in the display space - a winning combination."
Speaking from Greece, Giovanni Kamarikos, CEO Noble Group, echoed the sentiments and is excited to partner with Kruti and Iyengar as India has a huge potential with various new developments taking place in the infrastructure space and assured that the skyline of Indian cities will be in line with other global cities of the world.
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He is said to be considering various offers and will take a decision soon