Home >> Out-of-home >> Article

Gourav Tandon floats Apex Integrated Marketing

15-April-2011
Font Size   16
Gourav Tandon floats Apex Integrated Marketing

Following his exit from Mediascope Publicitas as COO, Gourav Tandon has floated his own venture.
The agency will be called Apex Integrated Marketing (AIM) and will be a full service OOH agency.

Tandon with 14 years of experience in the OOH business has decided to start his own venture in OOH space. AIM will be a consortium of best talents with a pan India presence. At the onset, Tandon plans to have fully functional branches across six cities.

Sharing his plans to start on his own, Tandon explained, “Every human being has an entrepreneurial bent of mind provided the right opportunities at the right time besiege. At the cost of sounding immodest, the years I have given to this industry as a whole has given me the resilience to put at test my entrepreneurial skills into the table. The out of the box offerings will be in abundance for the market to see.”

On his plans and vision for the new agency, Tandon stated, “We aspire to create iconic work that resonates with the client strategy consumer insights and a deep insight into consumer behaviour and usage. We will have an approach which will be in close coordination with point of sale (POS). I have been a sales person in a larger part of my career and will take cue from that experience to merge with my outdoor experience to offer comprehensive solutions.”

Adding further, he said, “Also having worked in organizations, for clients and with media partners we wanted to have an organisation that spells transparency in all its dealings and ensures that it is a win win situation for all parties in question.”

Tandon had joined Mediascope Publicitas in 2010 as COO. Prior to that, he served as COO at Starcom’s Navia Asia. He began his career with GMS Technologies and then worked with agencies such as MOMS, Aaren Initiative and Ogilvy. He has also worked with Clear Channel, where he was handling the assets and AOR divisions for the Northern region. He has worked on national brands such as LG, Emaar MGF, Voltas, Michelin Tyres, Yamaha, Sony Ericsson and Panasonic.

Now with floating his own agency, he mentioned, “The idea is not to be a part of the bandwagon, but to create short term goals and move ahead by contributing substantially to this trade of ours.”
 

 

 


 

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey